Marketing 4.0 Philip Kotler

Descripción

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Hardcover: 208 páginas
Editor: Wiley;
Idioma: English
ISBN-10: 1119341205
ISBN-13: 978-1119341208
Dimensiones del producto: 17 x 4.3 x 24.1 cm
Autor: Philip Kotler
Titulo: Marketing 4.0

LIBROTOPO
Con más de 20 años de experiencias en ventas de métodos y literaturas en idiomas.
With more than 20 years of experience in sales of methods and literature in languages.

Garantía del vendedor: 1 meses